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OUR JOURNEY

Founded in 2024, Future Generation set out to make football easier to play, improve, and enjoy—through service-led, tech-powered experiences. Today, select sites are live and our flagship 442 FootballPark delivers bookable skill challenges, fast 4v4 cages, guided sessions, and digital performance tracking. With upcoming openings at Hayat Mall and Boulevard World in Riyadh—and more locations to follow across Saudi Arabia—we remain focused on safe, high-quality operations and community programs that turn every visit into measurable progress.

OUR MISSION

Our mission is to make football easier to play, improve, and enjoy—by delivering safe, high-quality, service-led experiences powered by technology. Through 442 FootballPark’s bookable skill challenges, fast 4v4 cages, guided coaching, and digital performance tracking, we help players of all ages measure progress, compete with friends, and connect with their community across Saudi Arabia.

Our Journey So Far

2024

Boulevard World — Opening (Riyadh)

​We’re launching 442 FootballPark at Boulevard World with bookable skill challenges, fast 4v4 cages, guided sessions, and digital performance tracking. Be first in: join the waitlist for launch updates, early booking access, and community program announcements.

2025

Hayat Mall — Upcoming (Riyadh)

Next, Hayat Mall brings our safe, high-quality, service-led football experience to a new crowd in Riyadh. Register your interest to get opening news, priority booking, and details on leagues, coaching blocks, and family sessions.

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